• Ease and convenience – It is easier to find the songs that the customer wants compared to pre-electronic methods because the customer can just type their criteria into a search bar as opposed to manually searching for it. Also, it is convenient especially for people who live in remote places. In these places, music stores may not be available to them but if it is online, they can purchase songs from the convenience of their homes.
• Checking for availability – It is much quicker to check for the availability of the song with a digital system. For example, if the customer was to physically search for a song or album in a store, they may find that the song is not available and therefore they have wasted their time. With a digital system, the customer can just type the song/album and quickly see whether it is available or not.
• Better organisation - Having a digital music store is much more convenient in the organisation of music. This is because, with just a few clicks of a button, the data (songs) can be easily sorted according to however the customer wants (eg. alphabetical according to song title, artist, album, etc.). In contrast, the pre-electronic methods have less methods of sorting and if the customer wants to find a certain song/album, they may need to know all of the information about it (which they may not know).
• Costs less – The music available in digital systems usually costs cheaper than if buying from a non-digital store. This is because it costs less money for the music distributors to produce the album covers, CDs and cases. Most of the time, if the customer only wants to buy one song, they may have to purchase the whole album that the song is in. This is true especially if the song is not a single and can only be obtained (physically) if bought from the whole album. This is disadvantageous because the customer may not want the whole album and just want a whole song. With a digital system, the user will be able to buy only one song if they wish and therefore it will cost them less money.
• Variety – There is a larger variety of songs in digital music systems. If a song is particularly not well-known then it may be more difficult to obtain it in a normal music store. However, in digital systems, the likelihood that the song is available to purchase is higher. This is because, again, it costs less to distribute the music and therefore the song will be likely to be available for purchase.
• Ability to preview songs – If the customer has no idea of what a song sounds like, they may need to hear a preview to help them decide if they want to buy the song or not. With normal music stores, the customer won’t have the option of previewing the song and therefore won’t be certain if they will like it. With digital systems, the customer can easily click a button and hear a preview of whatever song they like and can easily decide whether they like it or not.
• Exposure – Less popular artists have the opportunity to share their music with the public because virtually every type of music is available on digital music systems. Since it is easier for customers to find any types of music, these artists will greatly benefit because they can showcase their music. As a result of this, they can gain more exposure and extend their popularity.
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